You have big goals when it comes to building your brand on Amazon, but getting there takes a lot of knowledge and skill. Keeping up-to-date with the latest best practices can be time-consuming and there’s definitely a steep learning curve that you have to watch out for.

That’s where hiring a trusted third-party seller or seller consultant can help. So, what exactly can an Amazon seller consultant assist with? They offer an assortment of services that help ensure products are listed correctly, fulfilled, and meet all guidelines required by Amazon. They can also provide assistance with product photos, keyword-targeted copywriting, listing creation, paid advertising, and so much more. Sometimes they even cover all Amazon fees including referral and fulfillment to make the process even smoother.

If you’re looking to see significant growth with your brand, hiring an Amazon seller expert is a smart choice for your business. Read on to learn more about the benefits of working with a company or consultant that offers Amazon seller management services.

Amazon Management Services

There’s a lot that goes into selling your products on Amazon, keeping customers happy, and managing an Amazon store. Amazon seller consultants may provide a handful of services or they may provide full-service solutions, helping to offload many aspects of your Amazon business.

Amazon management services can include the following:

• End-to-End Fulfillment, Logistics, and FBA Management: Getting products from your warehouse to Amazon and into the hands of paying customers can sometimes cause confusion and headaches. Having an Amazon FBA agency consultant on your side can alleviate frustration.
• Brand Management: Keeping things consistent with your Amazon store branding is important to attract repeat customers. An experienced Amazon seller consultant can ensure everything is handled appropriately.
• Account Support: Dealing with Seller Support (more on that below), Amazon guidelines, and all of the associated paperwork and documentation regarding your Amazon account can be tedious. Amazon management service companies have the experience necessary to get the job done right.
• Marketing: Developing an Amazon marketing strategy for your products is a bit different than other ecommerce platforms. From A+ Content to Sponsored Ads, seller consultants ensure your marketing approach appeals to and converts Amazon consumers.
• SEO and Listing Optimization: Search engine optimization is incredibly important on Amazon. Hiring Amazon listing experts to handle your keyword research and copywriting is crucial to improving sales.
• Photography and Video: The visual representation of your products on Amazon could make or break a sale. An Amazon consultant can create and facilitate quality product photography and videos for your listings.
• Paid Advertising: Running paid ads on Amazon takes a lot of time to learn. Consult with an Amazon marketing agency to do the heavy lifting and run Amazon advertising campaigns for you.

Whichever management services you’re looking for, just be sure the seller consultant you partner with can assist as Amazon continues to evolve and grow.

Amazon Account Manager

If you’re already super busy with other parts of running your business, hiring an Amazon account management services team to take over day-to-day tasks is a wise idea. Not only can an Amazon account manager assume the daily responsibilities of your store to free up time in your schedule, they are there to help handle any problems that may arise.

For example, hiring an Amazon account management agency could mean that all listing issues, platform communication, and customer service requests are taken care of on your behalf. Some companies also assist by monitoring the health of your account and ensure everything runs smoothly without the need for additional intervention.

But the real time savings is the knowledge and expertise they can provide. Amazon account management companies know it is their job to stay on top of all the latest policies, logistics guidelines, and seller best practices. They make it their duty to understand all aspects of running a successful Amazon business so that you don’t have to. In addition, they may also have special contacts, or account managers, at the company you can go to anytime there’s an issue that requires escalation.

Simply put, hiring someone to help with Amazon seller management is the most effective way to take tasks off your to-do list while ensuring they’re handled completely and appropriately every single time. In the end, this saves you and your team an enormous amount of resources and money that can be better spent elsewhere in your organization.

Amazon Seller Central & Seller Support

Are you having problems with Amazon seller registration or other tasks related to opening or managing your store? Unfortunately, this is an area where a lot of new sellers struggle, but Amazon seller management can help make things easier.

Seller Central is the Amazon platform where sellers list their products, handle logistics, reply to customer messages, and set up their brand profile to sell on the marketplace. But the dashboard can be confusing, as it has many different parts that may or may not be pertinent to your business, and navigating issues can be a nightmare for some. This is where a lot of sellers become frustrated. While Amazon Seller Support does a good job of acting as a helpdesk for basic tasks, they aren’t always the best option for getting things resolved.

An Amazon seller management consultant can help you sort everything out, from setting up your initial Amazon seller profile to filling out the necessary brand registry requirements. Most can also assist with taking your products Prime by setting up an Amazon Prime seller account on your behalf. Finally, Amazon Seller Central consultants can also act as third-party liaisons for dealing with Seller Support, making sure cases and issues get resolved as quickly and painlessly as possible.

Amazon Advertising Management

One of the most difficult yet critical parts to having a successful Amazon store is paid advertising. Many sellers struggle to make sure they’re correctly targeting the right audiences, choosing the right keywords, all while remaining on budget—especially if you sell an assortment of products. Having an Amazon seller management team on your side helps reduce the amount of time you have to spend managing your Amazon Advertising account while getting the most out of your ad dollars.

Amazon advertising management includes multiple moving parts that need constant attention. In order to be successful, you’ll need to do a fair amount of keyword research to determine what people are actually searching for on Amazon. Then you’ll need to set up ads such as Sponsored Products, Sponsored Brands, and Sponsored Display to ensure these items are getting the amount of traffic you’re looking for. Finally, those ads have to be monitored and optimized frequently so that you don’t go over budget. If you want to add a special offer or promotion, that takes more time and skill to ensure everything is organized the right way to drive traffic on Amazon.

On top of helping to manage all of the above, Amazon advertising consultants have a good idea of what is currently working to drive traffic to product and brand pages. They’ve seen trends come and go, which means they can avoid the tactics that aren’t fruitful anymore. In the end, this allows you to save money on campaigns that won’t work and opt for those that are more likely to succeed.

Need Help Selling on Amazon?

Partnering with an Amazon management team means working together to scale your business and strive to exceed your goals.

At SupplyKick, we understand what it takes to be successful in the current Amazon landscape. We work hard to save our partners time and money while growing their sales, so they can focus on other important aspects of running their business. Contact the SupplyKick team to learn more.